St. Paddy's Day Catering Email

Get ready for St. Patrick’s Day! Kimo Kai, Larry Elmore’s Marketing Genius, came up with this idea for an email blast! Contact Marketing Support with your ideas!

Creative Archive

Here are some In-Store pieces with our new look! Check out the Creative Archive to see more! http://tacodelmarcreativearchive.shutterfly.com/.

Another School Fundraising Idea

Manish Arora, Del Mar's franchisee in Annandale, VA, created a unique school fundraising program for his community. This postcard will be handed out at 8 private schools to raise funds based on the amount spent at his restaurant with the card. After 2 months, he'll calculate the totals for each school and send the proceeds!

BIG Fundraising Idea

Jazmin and Dan Ruiz of Taco Del Mar in Palm Springs have BIG ideas about school fundraisers. They have a specific program to fundraise for local schools and came to TDM Marketing Support to supplement the program with creative. CHECK out what we came up with...

This check is almost 2ft high and 4ft long! It's a great photo opportunity and can be easily reused for all the fundraisers they do! Another great idea to show the community your compassion is to frame a letter from the fundraiser in your restaurant. Make sure your community knows your efforts before, during and after!

Marketing Calendar Spirit

South Hill Taco Del Mar in Spokane loves to use their marketing calendar! One of their “Wrap Artists” dressed up for Leif Erickson Day! Send us pictures of YOUR Taco Del Mar spirit at cgiudici@tacodelmar.com and you just might be the next post! Keep up to date with your Marketing Calendars and Carlos Chronicles for some great ideas and stories.

Dinner Platter Promotion LSM Ideas

The Dinner Platter Promotion started this past Monday the 8th for all restaurants outside of B.C. You should have received your promotion kit on Friday. If you have any questions about the Dinner Platter Promotion please refer to the roll-out guide posted on the FishNet under Franchisee Info>Marketing.

Here are some LSM ideas to help promote the Dinner Platter Promotion:

•Advertise- Find a company that you are interested in advertising with; such as a coupon book or magazine. Contact the Taco Del Mar Marketing Department to get artwork for your ad and request that we design it with the Dinner Platter Promotion creative.

Check out the ad Joe Mitchell from Omaha, Nebraska put in the Hometown Values Magazine:

•Flyer Cars - Use the handouts in your kit to flyer cars at surrounding businesses at 4:45pm. When employees leave their offices, they’ll know where to head for dinner!

•Door Hangers - Hole-punch handouts and attach rubber bands to them. Distribute these as door hangers in the neighborhood around your restaurant. Put them up during the day to entice residents when they return home.

•Cross Promotion – Ask a store near to your restaurant if they are interested in doing a cross-promotion with you. Have them attach your bounce back coupons to their receipts and in exchange offer to put their coupons in your to-go bags.

• Drive traffic into your restaurant - Get a few employees to enthusiastically display the banner you received in your kit on the street outside your restaurant right before 5 o’clock.

•Local Businesses - Visit the front desk at local businesses and offer the receptionist a free burrito card if she or he will put your Dinner Platter handouts in their employee mailboxes.

• Voicemail - Let your customers know about the promotion by mentioning it on your restaurants voicemail.

Order more handouts and bounce back coupons through the Docstore that have your logo on them.
Del Mar’s Franchisees - Del Mar’s>System-Wide Promotions
Taco Del Mar Franchisees - Taco Del Mar>System-Wide

Labor Day

Labor Day is this weekend and the sales are going to be HUGE! Check out the coupon Henry Ravichander is distributing for his restaurant. It is going to be a busy weekend for stores with lots of hungry shoppers. Make sure to get in on the action! These coupons are now available under Out of Store Advertising on the Docstore!