The Dinner Platter Promotion started this past Monday the 8th for all restaurants outside of B.C. You should have received your promotion kit on Friday. If you have any questions about the Dinner Platter Promotion please refer to the roll-out guide posted on the FishNet under Franchisee Info>Marketing.
Here are some LSM ideas to help promote the Dinner Platter Promotion:
•Advertise- Find a company that you are interested in advertising with; such as a coupon book or magazine. Contact the Taco Del Mar Marketing Department to get artwork for your ad and request that we design it with the Dinner Platter Promotion creative.
Check out the ad Joe Mitchell from Omaha, Nebraska put in the Hometown Values Magazine:
•Flyer Cars - Use the handouts in your kit to flyer cars at surrounding businesses at 4:45pm. When employees leave their offices, they’ll know where to head for dinner!
•Door Hangers - Hole-punch handouts and attach rubber bands to them. Distribute these as door hangers in the neighborhood around your restaurant. Put them up during the day to entice residents when they return home.
•Cross Promotion – Ask a store near to your restaurant if they are interested in doing a cross-promotion with you. Have them attach your bounce back coupons to their receipts and in exchange offer to put their coupons in your to-go bags.
• Drive traffic into your restaurant - Get a few employees to enthusiastically display the banner you received in your kit on the street outside your restaurant right before 5 o’clock.
•Local Businesses - Visit the front desk at local businesses and offer the receptionist a free burrito card if she or he will put your Dinner Platter handouts in their employee mailboxes.
• Voicemail - Let your customers know about the promotion by mentioning it on your restaurants voicemail.
Order more handouts and bounce back coupons through the Docstore that have your logo on them.
Del Mar’s Franchisees - Del Mar’s>System-Wide Promotions
Taco Del Mar Franchisees - Taco Del Mar>System-Wide
