LSM Slide Show!


Tuesday, April 29, 2008

Banners

If you are interested in doing a banner for your restaurant check out this site: https://www.alwayssign.com/. Click on the link at the top left titled "Full Color Graphic Banner." You can get a 3x10' vinyl banner for only $93!! Other printers have sent me quotes as high as $500! Contact us and we will send you the creative in a PDF which you can easily upload to their site.

Subways $5 footlong banners are everywhere! Lets compete with our Mondo Burrito. Check out the banner we have avaiable for this promotion:



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Or, come up with your own idea! Here is a banner we made for Pat Gustafson (Coon Rapids, MN) for a cross-promotion with her local gym:



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Monday, April 28, 2008

Baseball

It's baseball season! Take advantage of this and sponsor a team or open a concession stand. Here are a couple example of different promotions Franchisees are doing:
Dave Martilla did in Lake Elsinore, California opened his second burrito stand at his local baseball stadium this year! He contacted us to help him with several signs for his promotion. Here are examples of the creative we made for him:

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And, check out his awesome burrito stand!

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If you don't have the time to open a concession stand this baseball season sponsor a Little League Baseball Team instead! This is exactly what Roger Watson from Kaneohe, HI is doing. Roger is sponsoring a little league team by donating 10% of his proceeds on two Sundays during the season. Here is the flyer we created for him:

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by sponsoring a little league team Roger was able to show his customers that TDM is an active player in the community and drive extra traffic into his restaurant on a few slower days. All for only a few flyers and 10% of sales on two Sundays!

New Catering Program

New catering materials are up on the Docstore!


Bounce Back Coupon
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Display Piece
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Postcard
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Cinco de Mayo POP
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Fish Bowl Winner Coupon
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Business Card
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The catering brochures that you recieved with your Mondo Burrito Promo Package will be available through Henry Wurst and on the Docstore later this week. If you have questions about catering log on to the FishNet and check out the Catering Roll-out Packet (Franchise Info>Operations>2008 Catering Program>Catering Roll-out Packet) or ask me questions on our blog chat located on the right hand side of the screen.

Alli

Friday, April 25, 2008

WELCOME!!!

Hello Everyone!

Welcome to the first Taco Del Mar Marketing Blog! We have created this blog as a place for Franchisees to come to get Local Store Marketing ideas, bounce ideas off of one another, and ask questions about different promotions. We hope that this blog can act as an archive of ideas and creative for you to use when planning your LSM promotions.

Local Store Marketing can sometimes seem daunting with all of the other work that goes into maintaining and running a great Taco Del Mar. It is our aim to show you that it is easier than you think, you have great resouces right at your finger tips and most importantly it is rewarding! The Taco Del Mar Support Team has a Marketing Department devoted to helping you with your LSM Efforts. We even have an in-house graphic artist who can create and design the print materials for your promotion.

Start checking our blog every week. If you see something you are interested in doing for your store contact us for the creative and any other questions you may have.

Happy LSMing!!!